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CREATIVE UNDERGROUND LIBRARY

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Forbes: Innovation is what we don’t see

Added by Michael Bromage on July 11, 2024 at 11:41 am.

Forbes article: https://www.forbes.com/sites/tendayiviki/2024/07/09/innovation-is-what-you-dont-see/

Innovation is a wicked problem. By the time we see an innovator on stage launching a new product, they have gone through a lot of difficult things that we don’t see.

Excerpt: 

There are very few names that are as synonymous with innovation as Steve Jobs. But the Steve Jobs most of us got to see was the one on stage demonstrating the latest Apple product. And what we saw on stage was not innovation. It was merely the final triumphant act after a long period of trials and tribulations.

The great storytelling in Steve Job’s presentations covered up a lot of craziness that would have happened before that moment. It is a well known reality that most innovation projects produce good outcomes by the skin of their teeth.

In his book The Psychology Of Money, Morgan Housel states that wealth is what you don’t see. When we imagine wealthy people, we might think of a person driving a Ferrari. But the only thing that we really know about that person is that they have spent money on a nice car. According to Housel, true wealth is actually what a person has not yet spent. These financial assets are usually hidden from view. This is why wealth is what we don’t see.

This same principle applies to innovation. The things that drive success are the things we don’t see. Below are five examples of what most people on the outside never get to see about the innovation process. This should not be taken as an exhaustive list. These are just examples to illustrate the principle.

1. Finding Good Ideas Is Not Easy

When it comes to innovation, it is difficult to pick the winning idea on day one. According to Adam Grant, the best way to find good ideas is to have loads of ideas. You have to kiss a lot of frogs and kissing frogs is disgusting. You have to be willing to accept that most of your ideas will fail. So when you begin the work, you don’t really know which of your ideas will succeed. Being comfortable with such ambiguity is not an easy thing to do.

Continue reading at source…

https://www.forbes.com/sites/tendayiviki/2024/07/09/innovation-is-what-you-dont-see/

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Last updated by Michael Bromage on July 11, 2024 at 11:41 am.